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Esquire
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Trends Esquire was founded in April 1999, a cooperation between Trends magazines and Esquire, a world noted magazine published by Hearst Corporation. Trends Esquire boasts the best general-interest lifestyle magazine for sophisticated man in China. It defines and celebrates what it means to be a man in modern society and reflects men’s needs. It challenges men’s wisdom, touches their souls and stirs their minds through its less restricted and less predictable contents. It is a high-taste consumption guide for mend and place for your brand to stay on top, be on trend, and reach men at their very best. In 2009, the circulation totaled 798,000 copies. |
Advertising Rates (USD)
| Position | Price |
| Front Cover Gatefold | 183,600 |
| 1st Spread Page Before content | 120,300 |
| 2nd Spread Page Before content | 104,800 |
| 3rd Spread Page Before content | 89,200 |
| Other Spread Page before Content | 76,900 |
| Cover Iformation | 50,400 |
| Full Page Facing Content | 45,900 |
| Column page | 45,900 |
| Spread Page Between Content | 72,600 |
| Spread page before Page Edition | 68,600 |
| Last Spread Page | 57,000 |
| Last Single Page | 31,500 |
| Inside Back Cover Spread Page | 62,900 |
| Inside Back Cover | 39,300 |
| Back Cover | 100,600 |
| Full Page in the First Half of the Magazine | 35,430 |
| Full Page in the Second Half | 26,500 |
| Spread Page in the First Half of the Magazine | 63,800 |
| Spread Page in the Second Half | 47,600 |
| Adertorial | 18,900 |
| Half Page | 20,500 |
| 1/3 Page | 14,200 |
| Ads in Information Column | 3,930 |
| Discount |
| Volume | 3 Pages | 6 Pages | 9 Pages | 12 Pages |
| Discount | 2% | 5% | 8% | 10% |
| Notes: 1. If the client specifies a certain page or page space to publish the advertisement on, an additional 20% fee shall be charged. 2. The magazine has the last say on all advertising rates. |
| Add: Trends Building,Tower 3,9th Guanghua Road Chaoyang District, Beijing 100020, P.R. China |
| Tel: (8610) 6587 1111 |
| Fax: (8610) 6587 2211/2563 |
