About IDC IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Product & Service Go-To-Market Services Go-To-Market Services is a collection of IDC content and services packaged for marketing program delivery and coupled with powerful lead generation capabilities. A dedicated engagement team works with you to identify the optimal solution and to assure quality and timely delivery.   Consulting IDC provides strategic and tactical marketing services to support the development and implementation of IT vendors' overall market strategies. Our uniquely qualified, multidisciplinary experts help you develop business strategies, fine-tune product development and pricing, define and implement marketing goals, assess competitive forces, and evaluate joint ventures or acquisitions. Events IDC events are your best single source for information on the hottest information technology issues. Executives from IT vendors, end-user organizations, and the financial community benefit from the strategic insight and networking opportunities these events offer.   Multiclient Studies These studies are highly specialized custom research projects that give in-depth analysis and recommendations to the clients for which the study is conducted. The scope of each project varies; however, many projects involve extensive primary research and multivariable analysis of technology trends and adoption.

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